TTM_CULT101: Cross-Cultural Tourism (Professional)

Wishlist Share
Share Course
Page Link
Share On Social Media

About Course



In order to be effective in a global world, more specifically in the tourism industry, people must have high cultural intelligence.

  • Cultural intelligence (CQ) is a rich and dynamic skill set that can be developed through self-awareness and study.
  • Learners in this course will develop skills they can take with them and use at work, at home, abroad, or in any setting where cross-cultural awareness, understanding, and interaction is required.
  • The focus is on developing competence in cross-cultural communication in a variety of settings related to the tourism industry.



Upon successful completion of this course, learners will be able to:

  • Understand differing values, attitudes, beliefs and behaviours, including one’s own,
  • Demonstrate how cultural diversity and values, attitudes, beliefs and behaviours have an impact on tourism activities
  • Describe and explain consequences of ethnocentrism, prejudice, racism, and stereotyping,
  • Cite cross-cultural problems and conflicts in the workplace and describe culturally specific problem-solving strategies to resolve these,
  • Describe how knowledge of various cultural dimensions such as contextualization, time, cognitive style, individualism and collectivism, power distance, tolerance of ambiguity, and gender relate to understanding client needs and behaviours,
  • Research and present communication approaches that acknowledge differences
  • Apply knowledge of cultural expectation of themselves & others to tourism workplace
  • Utilize knowledge of and cross-cultural communication skills in the provision of tourism services. This includes language, dialect, sender/receiver variables, non-verbal communication, and communication strategies,
  • Demonstrate an understanding of the need to design culturally sensitive tourism products
  • Understand and enact strategies for becoming inter-culturally competent,
  • Design a culturally sensitive tourism activity,
  • Identify Canadian organizations and legislation contributing to cultural sensitivity.
Show More

Course Content

Module 1

  • 03:35
  • 06:47
  • LO2: Explain the components of Cultural Intelligence and their role in facilitating successful Cross-Cultural interactions in Tourism
  • LO3:Apply principles of cultural intelligence to analyze and interpret cultural differences encountered in various tourism contexts
  • LO4: Knowledge Check
  • 03:24
  • 03:28
  • LO2: Analyze how cultural identity influences tourists’ preferences, expectations, and decision-making processes
  • LO3: Evaluate the importance of understanding cultural identity for tourism professionals in providing culturally sensitive services
  • LO4: Knowledge Check
  • 03:40
  • 08:20
  • LO2: Interpret knowledge of cultural lenses to develop strategies for accommodating diverse cultural perspectives
  • LO3: Evaluate the effectiveness of using cultural lenses in enhancing tourists’ experiences and satisfaction
  • LO4: Knowledge Check
  • Topic 4: Cross-cultural Problems and Conflicts
  • LO1: Understand common cross-cultural problems and conflicts that may arise in tourism workplaces
  • LO2: Apply problem-solving strategies, such as cultural sensitivity training and conflict resolution techniques
  • LO3: Analyse knowledge of cross-cultural problems and solutions to develop proactive measures for preventing conflicts
  • LO4: Knowledge Check
  • Assignment 1
  • Topic 5: Cultural Dimensions and Its Relationship with Clients’ Needs and Behaviors
  • LO1: Analyse different cultural dimensions and their implications for understanding clients’ needs and behaviours in tourism
  • LO2: Apply knowledge of cultural dimensions to tailor tourism services and experiences according to diverse client preferences and cultural backgrounds
  • LO3: Evaluate the effectiveness of aligning tourism offerings with clients’ cultural dimensions
  • LO4: Knowledge Check
  • Topic 6: Intercultural Communication
  • LO1: Identify cultural expectations that may exist in different tourism workplace settings
  • LO2: Understand the importance of cultural sensitivity and adaptability in meeting cultural expectations in the tourism industry
  • LO3: Apply knowledge of cultural expectations to develop strategies for creating inclusive environments for employees and tourists
  • LO4: Knowledge Check
  • Topic 7: Utilization of Cross-cultural Communication Skills
  • LO1: Apply cross-cultural communication skills in effectively communicating with tourists from diverse cultural backgrounds
  • LO2: Analyse the impact of effective cross-cultural communication on the overall success of tourism businesses
  • LO3: Understand cross-cultural communication techniques to develop customized communication strategies for different cultural groups
  • LO4: Knowledge Check
  • Assignment 2
  • Module Based Quiz

Final Exam: Cross-Cultural Tourism

Want to receive push notifications for all major on-site activities?