TTM_MKTG 102: Destination Marketing (Professional)

Categories: Self Paced
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About Course

 

This course is an introduction to marketing in tourism. Students will study the terminology and theory of traditional marketing as well as the unique characteristics of the tourism destination. Students will learn about the structure and function of the tourism marketing system including:

 

  • Destination Marketing
  • Destination Marketing Organizations
  • Basic Principles of Customer Service
  • Consumer Behaviour
  • Marketing Communications

 

What Will You Learn?

  • Define and use marketing terms in tourism context
  • Discuss the importance of Destination Marketing Organizations (DMO’s) in tourism promotion
  • Distinguish between marketing products and tourism services
  • Explore consumer behaviour and the decision processes that customers use
  • Discuss the role and function of sales, advertising media, public relations and social media in integrated marketing communications for destination development
  • Define the benefits of, and process for, competition analysis and positioning strategies in relation to the development of destination brands
  • Assess the components and benefits of a marketing plan
  • Assess the role of research and evaluation in each step of a tourism marketing system

Course Content

Module I

  • Topic 1: Basic Marketing Theory
    00:00
  • LO1: Explain the relationships between the World’s Hospitality and Travel Industry
    00:00
  • LO2: Define Marketing and outline the steps in the Marketing process
    00:00
  • LO3: Explain the concept of Markets and their significance in Marketing Strategy
    00:00
  • LO3: Solve the quiz for Basic Marketing Theory
  • Topic 2: Destination Marketing
    00:00
  • LO1: Define Destination Marketing and explain its benefits
    00:00
  • LO2: Describe the Service Culture
    00:00
  • LO3: Identify Characteristics of Services that affect the Marketing of a Travel product
    00:00
  • LO4: List and explain Destination Marketing Strategies
    00:00
  • LO5: Solve the quiz for Destination Marketing
  • Topic 3: Destination Marketing Organizations
    00:00
  • LO1: Discuss the Importance of Destination Marketing Organizations (DMOs) in Tourism Promotion
    00:00
  • LO2: Describe the Strategic and Marketing Planning
    00:00
  • LO3: Explain four different types of Corporate Level Strategic Planning
    00:00
  • LO5: Solve the quiz for Destination Marketing Organizations
  • Topic 4: Marketing Environment
    00:00
  • LO1: Analyze the Importance and Features of Marketing Environment
    00:00
  • LO2: List and explain types of Marketing Environment
    00:00
  • LO3: Solve the quiz for Marketing Environment
  • Topic 5: Consumer Markets and Consumer Buying Behavior
    00:00
  • LO1: Describe the Consumer Buying Behavior to develop effective Marketing Strategies
    00:00
  • LO2: Solve the quiz for Consumer Markets and Consumer Buying Behavior
  • Topic 6: Branding and Positioning
    00:00
  • LO1: Describe Market Segmentation, Targeting, and Positioning strategies
    00:00
  • LO2: Explain the Importance of Brand in a Product
    00:00
  • LO3: List and explain the stages of the New Product Development Process
    00:00
  • LO4: Solve the quiz for Branding and Positioning
  • Topic 7: Destination Marketing Tools
    00:00
  • LO1: Recall and list various Destination Marketing Tools used in the Tourism Industry
    00:00
  • LO2: Explain the purpose and significance of Destination Marketing Tools in promoting Tourist Destinations
    00:00
  • LO3: Solve the quiz for Destination Marketing Tools
  • Topic 8: Communication Plan and Strategy
    00:00
  • LO1: Explain the Importance of the Internal Marketing Process
    00:00
  • LO2: Analyze Pricing Considerations and Approaches to effectively set Prices for Products
    00:00
  • LO3: Summarize the Price Adjustment Strategies of a Product
    00:00
  • Solve the quiz for Communication Plan and Strategy
  • Topic 9: Future of Destination Marketing and the Impact of New Technology
    00:00
  • LO1: Evaluate emerging Trends to predict future directions for the Tourism Industry
    00:00
  • LO2: Explain the Impact of New Technologies on Destination Marketing
    00:00
  • LO3: Solve the quiz for Future of Destination Marketing and the Impact of New Technology
  • Assignment

Final Exam

Eton College

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but it doesn’t have to.

604-569-3896
info@etoncollege.ca

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