TTM_MKTG 102: Destination Marketing (Supreme)
About Course
This course is an introduction to marketing in tourism. Students will study the terminology and theory of traditional marketing as well as the unique characteristics of the tourism destination. Students will learn about the structure and function of the tourism marketing system including:
- Destination Marketing
- Destination Marketing Organizations
- Basic Principles of Customer Service
- Consumer Behaviour
- Marketing Communications
Course Content
Module I
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05:09
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08:02
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LO2: Define Marketing and outline the steps in the Marketing process
06:49 -
LO3: Explain the concept of Markets and their significance in Marketing Strategy
04:40 -
LO3: Solve the quiz for Basic Marketing Theory
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Assignment: Basic Marketing Theory
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Case Study: Basic Marketing Theory
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06:37
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04:53
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LO2: Describe the Service Culture
03:56 -
LO3: Identify Characteristics of Services that affect the Marketing of a Travel product
07:09 -
LO4: List and explain Destination Marketing Strategies
08:42 -
LO5: Solve the quiz for Destination Marketing
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Assignment: Destination Marketing
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Case Study: Destination Marketing
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05:43
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06:18
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LO2: Describe the Strategic and Marketing Planning
05:12 -
LO3: Explain four different types of Corporate Level Strategic Planning
08:15 -
LO5: Solve the quiz for Destination Marketing Organizations
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Assignment: Destination Marketing Organizations
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Case Study: Destination Marketing Organizations
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Topic 4: Marketing Environment
05:22 -
LO1: Analyze the Importance and Features of Marketing Environment
05:04 -
LO2: List and explain types of Marketing Environment
07:29 -
LO3: Solve the quiz for Marketing Environment
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Assignment: Marketing Environment
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Case Study: Marketing Environment
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Topic 5: Consumer Markets and Consumer Buying Behavior
04:12 -
LO1: Describe the Consumer Buying Behavior to develop effective Marketing Strategies
08:19 -
LO2: Solve the quiz for Consumer Markets and Consumer Buying Behavior
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Assignment: Consumer Markets and Consumer Buying Behavior
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Case Study: Consumer Markets and Consumer Buying Behavior
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Topic 6: Branding and Positioning
05:21 -
LO1: Describe Market Segmentation, Targeting, and Positioning strategies
08:03 -
LO2: Explain the Importance of Brand in a Product
03:11 -
LO3: List and explain the stages of the New Product Development Process
05:38 -
LO4: Solve the quiz for Branding and Positioning
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Assignment: Branding and Positioning
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Case Study: Branding and Positioning
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Topic 7: Destination Marketing Tools
05:11 -
LO1: Recall and list various Destination Marketing Tools used in the Tourism Industry
04:30 -
LO2: Explain the purpose and significance of Destination Marketing Tools in promoting Tourist Destinations
04:13 -
LO3: Solve the quiz for Destination Marketing Tools
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Assignment: Destination Marketing Tools
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Case Study: Destination Marketing Tools
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Topic 8: Communication Plan and Strategy
05:23 -
LO1: Explain the Importance of the Internal Marketing Process
07:50 -
LO2: Analyze Pricing Considerations and Approaches to effectively set Prices for Products
05:23 -
LO3: Summarize the Price Adjustment Strategies of a Product
03:30 -
Solve the quiz for Communication Plan and Strategy
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Assignment: Communication Plan and Strategy
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Case Study: Communication Plan and Strategy
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Topic 9: Future of Destination Marketing and the Impact of New Technology
05:19 -
LO1: Evaluate emerging Trends to predict future directions for the Tourism Industry
08:10 -
LO2: Explain the Impact of New Technologies on Destination Marketing
04:24 -
LO3: Solve the quiz for Future of Destination Marketing and the Impact of New Technology
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Assignment: Future of Destination Marketing and the Impact of New Technology
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Case Study: Future of Destination Marketing and the Impact of New Technology
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Assignment