TTM_CULT101: Cross-Cultural Tourism (Professional)
About Course
In order to be effective in a global world, more specifically in the tourism industry, people must have high cultural intelligence.
- Cultural intelligence (CQ) is a rich and dynamic skill set that can be developed through self-awareness and study.
- Learners in this course will develop skills they can take with them and use at work, at home, abroad, or in any setting where cross-cultural awareness, understanding, and interaction is required.
- The focus is on developing competence in cross-cultural communication in a variety of settings related to the tourism industry.
Upon successful completion of this course, learners will be able to:
- Understand differing values, attitudes, beliefs and behaviours, including one’s own,
- Demonstrate how cultural diversity and values, attitudes, beliefs and behaviours have an impact on tourism activities
- Describe and explain consequences of ethnocentrism, prejudice, racism, and stereotyping,
- Cite cross-cultural problems and conflicts in the workplace and describe culturally specific problem-solving strategies to resolve these,
- Describe how knowledge of various cultural dimensions such as contextualization, time, cognitive style, individualism and collectivism, power distance, tolerance of ambiguity, and gender relate to understanding client needs and behaviours,
- Research and present communication approaches that acknowledge differences
- Apply knowledge of cultural expectation of themselves & others to tourism workplace
- Utilize knowledge of and cross-cultural communication skills in the provision of tourism services. This includes language, dialect, sender/receiver variables, non-verbal communication, and communication strategies,
- Demonstrate an understanding of the need to design culturally sensitive tourism products
- Understand and enact strategies for becoming inter-culturally competent,
- Design a culturally sensitive tourism activity,
- Identify Canadian organizations and legislation contributing to cultural sensitivity.
Course Content
Module 1
-
03:35
-
06:47
-
LO2: Explain the components of Cultural Intelligence and their role in facilitating successful Cross-Cultural interactions in Tourism
06:04 -
LO3:Apply principles of cultural intelligence to analyze and interpret cultural differences encountered in various tourism contexts
02:59 -
LO4: Solve the Quiz for Introduction to Cultural Intelligence
-
Case Study: Introduction to Cultural Intelligence
-
03:24
-
03:28
-
LO2: Analyze how cultural identity influences tourists’ preferences, expectations, and decision-making processes
02:25 -
LO3: Evaluate the importance of understanding cultural identity for tourism professionals in providing culturally sensitive services
03:42 -
LO4: Solve the Quiz for Understanding Cultural Identity
-
Case Study: Understanding Cultural Identity
-
03:39
-
08:20
-
LO2: Interpret knowledge of cultural lenses to develop strategies for accommodating diverse cultural perspectives
06:25 -
LO3: Evaluate the effectiveness of using cultural lenses in enhancing tourists’ experiences and satisfaction
03:41 -
LO4: Solve the Quiz for Cultural Lenses
-
Case Study: Cultural Lenses
-
Topic-4: Cross-cultural Problems and Conflicts
03:33 -
LO1: Understand common cross-cultural problems and conflicts that may arise in tourism workplaces
04:27 -
LO2: Apply problem-solving strategies, such as cultural sensitivity training and conflict resolution techniques
05:57 -
LO3: Analyse knowledge of cross-cultural problems and solutions to develop proactive measures for preventing conflicts
04:38 -
LO4: Solve the Quiz for Cross-cultural Problems and Conflicts
-
Case Study: Cross-cultural Problems and Conflicts
-
Topic-5: Cultural Dimensions and Its Relationship with Clients’ Needs and Behaviors
03:41 -
LO1: Analyse different cultural dimensions and their implications for understanding clients’ needs and behaviours in tourism
05:40 -
LO2: Apply knowledge of cultural dimensions to tailor tourism services and experiences according to diverse client preferences and cultural backgrounds
03:58 -
LO3: Evaluate the effectiveness of aligning tourism offerings with clients’ cultural dimensions
04:14 -
LO4: Cultural Dimensions and Its Relationship
-
Case Study: Cultural Dimensions and Its Relationship
-
Topic-6: Intercultural Communication
03:37 -
LO1: Identify cultural expectations that may exist in different tourism workplace settings
03:49 -
LO2: Understand the importance of cultural sensitivity and adaptability in meeting cultural expectations in the tourism industry
02:42 -
LO3: Apply knowledge of cultural expectations to develop strategies for creating inclusive environments for employees and tourists
03:14 -
LO4: Solve the Quiz for Intercultural Communication
-
Case Study: Intercultural Communication
-
Topic-7: Utilization of Cross-cultural Communication Skills
03:41 -
LO1: Apply cross-cultural communication skills in effectively communicating with tourists from diverse cultural backgrounds
02:22 -
LO2: Analyse the impact of effective cross-cultural communication on the overall success of tourism businesses
04:36 -
LO3: Understand cross-cultural communication techniques to develop customized communication strategies for different cultural groups
04:20 -
LO4: Solve the Quiz for Utilization of Cross-cultural Communication Skills
-
Case Study: Utilization of Cross-cultural Communication Skills
-
Module Based Quiz