BA_MGNT100: Introduction to Business Management (Professional)

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About Course

This course provides a broad introduction to business in Canada and the economic and environmental forces influencing the nature of organizations.

  • It provides a background to the development of business activity and identifies trends in Canada and globally.
  • Students will examine the social, economic, technological and political/legal elements of the environment.
  • They will also examine the purposes and activities of organizations of various types, sizes and structures.
  • Emphasis will be placed on identifying the internal functions of business and the themes of technology, information, e-business, and globalization.
  • Students will apply these theories and concepts to analyze Canadian business trends and assess future career opportunities.

Upon successful completion of this course, the student will have demonstrated the ability to:

  • Identify and describe segments of Canadian industry to determine career possibilities and opportunities.
  • Identify and relate important ethical issues faced in making business decisions in the current economy.   
  • Relate historical and economic factors in the development of business to the current objectives, functions and organization of business activity in Canada.
  • Demonstrate how the business environment impacts on daily lives by summarizing and synthesizing relevant information in written reports assigned.
  • Demonstrate how the roles of management, marketing, accounting and finance, operations, human resource management and information services in an organization support the overall objectives of the organization.
  • Apply contemporary theories about business practices to scenarios involving administration, marketing, operations and financial functions.
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Course Content

Module 1

  • 03:07
  • 05:27
  • LO2: Recognize the roles and significance of stakeholders in both non-profit organizations and commercial enterprises
  • LO3: Enumerate the five factors of production that contribute to Wealth creation
  • LO4: Solve the Quiz for Introduction to Canadian Business
  • Topic 2: Competing in the Global Market
  • 10:32
  • LO2: Evaluate the factors influencing trade dynamics and the evolving landscape of the Global Market
  • LO3: Solve the Quiz for Competing in the global market
  • 02:42
  • LO1: Analyze the relationship between Legal compliance and Ethical behavior
  • LO2: Evaluate ethical dilemmas by employing a systematic approach aimed at guiding decision-making processes
  • LO3: Solve the Quiz for Ethics and Social Responsibility
  • Topic 4: Forms of Business Ownership
  • LO1: Discuss various business structures and understand the implications of business ownership and management
  • LO2: Analyze the roles and impacts of different Business models in various Economic contexts
  • LO3: Solve the Quiz for Forms of Business Ownership
  • Topic 5: Entrepreneurship and Starting a Small Business
  • LO1: Discuss about the Entrepreneurial Mindset and Elaborate about the Small Business Landscape
  • LO2: Summarise the Journey of a Small Business Owner
  • LO3: Solve the Quiz for Entrepreneurship and Starting a Small Business
  • Topic 6: Management and Leadership
  • LO1: Understanding and Applying the Management Process
  • LO2: Describe about Leading Effectively in a Changing Management Landscape
  • LO3: Solve the Quiz for Management and Leadership
  • Topic 7: Adapting Organizations to Today’s Markets
  • LO1: Analyze the fundamental concepts of designing and structuring Efficient Organizations
  • LO2: Elaborate on Cooperation and Adaptation in the Business World
  • LO3: Solve the Quiz for Adapting Organizations to Today’s Markets
  • Topic 8: Motivating Employees
  • LO1: Discuss the commonalities in knowledge, skills, or applications they describe in Motivating Employees
  • LO2: Identify overarching themes or goals that encompass multiple outcomes in Motivating Employees
  • LO3: Solve the Quiz for Motivating Employees
  • Topic 9: Marketing: Building Customer and Stakeholder Relationships
  • LO1: Understand the Core Concepts of Marketing
  • LO2: Apply Marketing Principles to Analyze Markets and Develop Strategies
  • LO3: Solve the Quiz for Marketing: Building Customer and Stakeholder Relationships
  • Topic 10: Managing the Marketing Mix: Product, Price, Place, and Promotion
  • LO1: Develop and Manage a Product and Marketing Mix
  • LO2: Discuss in detail the Distribution Landscape of Marketing
  • LO3: Solve the Quiz for Managing the Marketing Mix: Product, Price, Place, and Promotion
  • Topic 11: Financial management
  • LO1: Manage Financial Resources and Secure Funding
  • LO2: Analyze Financial Needs and Make Strategic Decisions
  • LO3: Solve the Quiz for Financial Management
  • Assignment

Final Exam: Introduction to Business Management

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