TTM_INTRO 101: Introduction to Tourism (Supreme)

Categories: Self Paced
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About Course

 

Tourism is one of the world’s largest industries and can be seen as both a product and a service. Tourism is growing, dynamic, and global, with varying economic, environmental, and cultural impacts.

This course introduces the learner to all five sectors of the industry. It is designed to help learners identify the factors influencing the industry positively and negatively and what motivates people to partake in tourism activities.

What Will You Learn?

  • Discuss the structure and importance of the 5 sectors of the tourism industry
  • Compare factors that influence the growth of the tourism industry
  • Evaluate the tourism industry’s impact on economics, environment, and culture
  • Investigate the various organizations and associations related to the industry (governmental and non-governmental)
  • Distinguish between the main groups of travellers
  • Explore the theories of motivation (MNE’s) for various types of travelers/tourists
  • Critique the special issues of international travel, such as documentation, customs regulations, common health problems, and foreign currency

Course Content

Self-Paced

  • Topic 1: Structure of Tourism Industry in Canada
    04:29
  • LO1: Define Tourism and Hospitality
    04:55
  • LO2: List and explain the Five Sectors comprising the Tourism Industry
    07:52
  • LO3: Understand the Importance of Global Tourism on a broader scale
    05:51
  • LO4: Comprehend the dynamics of Tourism in British Columbia, Canada
    03:37
  • LO5: Analyze Domestic Tourism trends and factors contributing to its growth
    04:19
  • LO6: Knowledge Check
  • Case Study: Structure of Tourism Industry in Canada
  • Topic 2: History of Tourism
    04:53
  • LO1: Examine the Historical development of Tourism
    06:43
  • LO2: Comprehend the motivations behind Historical Travel
    05:46
  • LO3: Evaluate the origins of Tourism in BC, Canada
    08:26
  • LO4: Illustrate the effects of Tourism
    02:59
  • LO5: Define the concept of a Triple Bottom Line
    03:55
  • LO6: Discuss Tourism as an export
    03:34
  • LO7: Knowledge Check
  • Case Study: History of Tourism
  • Topic 3: Tourism Organizations
    04:52
  • LO1: Analyze significant Organizations within the Tourism sector, Spanning international, National, and local levels
    08:08
  • LO2: Examine the functions and responsibilities of Associations within the Tourism industry
    02:24
  • LO3: Comprehend the hierarchical structure of Government entities in Canada
    03:45
  • LO4: Explain the involvement of Government entities in promoting and regulating Tourism activities
    03:35
  • LO5: Knowledge Check
  • Case Study: Tourism Organizations
  • Topic 4: Leisure, Traveler Types, and Motivation
    04:05
  • LO1: Explain the concept of Leisure and analyze participation patterns within it
    05:03
  • LO2: Discuss different Traveler types including Travel for Leisure, Business, and Visiting Friends and Relatives
    06:30
  • LO3: Define the concept of Motivations, Needs and Expectations (MNEs)
    04:22
  • LO4: Examine the Factors and Obstacles that inhibit Travel Participation
    03:58
  • LO5: Enumerate and explain different Motivational theories that drive Travel Behavior
    05:10
  • LO6: Knowledge Check
  • Case Study: Leisure, Traveler Types, and Motivation
  • Topic 5: Tourism and Customer Services
    05:26
  • LO1: Comprehend the concept of Tourism as a Service and its significance within the Service Industry
    03:53
  • LO2: Analyze and compare the difference between Products and Services
    03:18
  • LO3: Evaluate the role and importance of Customer Service as a cornerstone of Tourism
    04:06
  • LO4: Examine the relationship between Service provision and Quality standards in the Tourism Industry
    00:00
  • LO5: Understand the Customer Relationship Management Principles
    00:00
  • LO6: Explain the Customer Loyalty system and Service Recovery methods
    00:00
  • LO8: Knowledge Check
  • Case Study: Tourism and Customer Services
  • Topic 6: Markets in Tourism
    00:00
  • LO1: Examine the dynamics of the Tourism Marketplace
    00:00
  • LO2: Describe the significance of Market Segmentation within the Tourism Industry
    00:00
  • LO3: Comprehend the relevance and significance of Target Markets
    00:00
  • LO4: Identify and acknowledge the role of Market Research in the Tourism Sector
    00:00
  • LO5: Knowledge Check
  • Case Study: Markets in Tourism
  • Topic 7: Marketing in Travel and Tourism
    00:00
  • LO1: Analyze the components of the Marketing and Service Marketing-mix
    00:00
  • LO2: Evaluate Consumer Behavior patterns and the Decision-Making process
    00:00
  • LO3: Illustrate strategies for reaching Consumers and explore the impact of Technological advancements in Travel and Tourism
    00:00
  • LO4: Knowledge Check
  • Case Study: Marketing in Travel and Tourism
  • Module Based Quiz

Final Exam

Eton College

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info@etoncollege.ca

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